Be MEE

Business & Leadership Coaching
San Jose, California
Industry
Coaching & Mentorship
Year
2025
Services
Product Strategy, UX/UI, Web Design, Brand Identity, Visual System & Software Development.

Project Context

Be MEE, founded by coach Melida Alfaro, is a holistic ecosystem envisioned to be a platform that brings together her different worlds — podcast, mentorships, conferences, online academy, and community — into one cohesive space. We developed the website from scratch, working on user personas, branding (typography & colors), sitemap, detailed page structures, high-fidelity prototype, and full development. The result is a professional, scalable, and inspiring digital presence that supports Be MEE’s growth and positions it as a trusted ecosystem for conscious leadership.

Objective

Be MEE had no central digital space to showcase its diverse initiatives. The lack of structure and branding limited visibility, scalability, and the ability to reach new audiences with a cohesive message.

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Problem

Be MEE had no central digital space to showcase its diverse initiatives. The lack of structure and branding limited visibility, scalability, and the ability to reach new audiences with a cohesive message.

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Solution

We built Be MEE’s digital ecosystem from the ground up, creating a new branding (logo, icons, typography, colors), a clear sitemap and user flows, and a high-fidelity prototype developed into a full website. The result is a modern and functional platform that reflects Be MEE’s values and supports its growth.

Testimonials

"Working with this team was a transformative experience. From the very beginning, they understood my vision of creating Be MEE as an ecosystem — not just a website. The process was clear, creative, and collaborative, and every detail of the design reflected the essence of my brand. Thanks to their work, I now have a professional and inspiring platform that truly communicates what Be MEE stands for: purpose, legacy, and conscious leadership."

Melida Alfaro
Mentor, Founder and Director of Be MEE

"Working with this team was a transformative experience. From the very beginning, they understood my vision of creating Be MEE as an ecosystem — not just a website. The process was clear, creative, and collaborative, and every detail of the design reflected the essence of my brand. Thanks to their work, I now have a professional and inspiring platform that truly communicates what Be MEE stands for: purpose, legacy, and conscious leadership."

Melida Alfaro
Mentor, Founder and Director of Be MEE

Design & Develeopment Process

Research & Analysis

Briefing

Competitors Analysis

UX Analysis

Definition of User Persona

Wireframing & Testing

Userflow & Sitemap

Lo-Fi & Hi-Fi Wireframes

Clickable Prototype

Usability Testing

High Fidelity & Hand-Off

Branding

UI & UI-Kit

Responsive Design

High Fidelity Prototype

Usability Testing

Hand-off to Development

Development & Launch

CMS implementation (WordPress-Elementor / Shopify / Webflow)

CMS Configuration

Responsive Optimization

SEO Improvements (optimized content & images)

Final Testing & QA

Final Project Deployment

Design Process

Research & Analysis

Briefing

Competitors Analysis

UX Analysis

Definition of User Persona

Wireframing & Testing

Userflow & Sitemap

Lo-Fi & Hi-Fi Wireframes

Clickable Prototype

Usability Testing

High Fidelity & Hand-Off

Branding

UI & UI-Kit

Responsive Design

High Fidelity Prototype

Usability Testing

Hand-off to Development

Color Palette

Raspberry Pink (#FF519E) brings vibrant energy, creativity, and emotional connection, while Turmeric Yellow (#BDA735) adds warmth, sophistication, and a golden accent — together creating a unique, elegant, and purposeful identity for Be MEE.

Typography

Nunito is a modern, friendly, and highly legible typeface with rounded terminals that convey warmth and trust. Its clean design makes it ideal for Be MEE’s titles, expressing clarity and purpose with a welcoming tone.

Segoe UI is a clean, modern sans-serif designed for smooth on-screen readability. It conveys professionalism, neutrality, and clarity, reinforcing Be MEE’s approachable and conscious tone with visual elegance.

Brand Identity

User Persona

Age:
Location:
Marital Status:
Role:

Current Situation

Motivations

Frustrations

Goals & Objectives

Logo

Before
After

Lo-Fi Wireframes

Previous Design

The Revamped Experience

The new Be MEE website unites the brand’s podcast, academy, mentorships, community, and summit into one cohesive digital ecosystem. With a modern identity, clear navigation, and a vibrant, purposeful design, it reflects Melida's vision of conscious leadership and growth, offering an intuitive and scalable user

The Mobile Revamped Experience

Click Here to View High Fidelity Prototype on Figma
Check Out the Website
Key Features & 
Improvements Implemented

The design of Be MEE was centered on creating a professional, inspiring, and scalable digital ecosystem that reflects Mélida’s vision and values. By building the brand identity, defining a clear structure, and developing the site from scratch, the platform now unites all her worlds (podcast, mentorships, conferences, online academy, and community) into one cohesive experience. Key features include:

Clear Structure & Navigation

A well-organized sitemap with dedicated pages for each area (Podcast, Academy, Mentorship, Community, Summit) makes it easy for users to explore the ecosystem and understand the offerings.

Trust-Building Branding

A complete brand identity with logo, icons, and a vibrant color palette communicates authenticity, consciousness, and purpose while ensuring consistency across all platforms.

Modern Visual Identity

Typography and a clean UI system create a warm yet professional presence that reflects Be MEE’s mission of transformation, connection, and impact.

Scalable Development

The site was designed and fully developed in WordPress, providing a functional, responsive, and easy-to-manage platform that supports future growth.

Creating an Intuitive and Efficient Digital Experience

The Design Process

We defined user personas, created a branding system (logo, icons, typography, colors), and built a high-fidelity prototype before developing the full site in WordPress. The result is a platform that is: aspirational, credible, user-friendly, and engaging.

User Flows

A clear sitemap with dedicated pages for Podcast, Academy, Mentorship, Community, and Summit makes navigation simple and intuitive.

Visual Design

A modern identity with a vibrant palette and clean typography reflects Be MEE’s values of transformation, connection, and impact.

Conclusion

The Be MEE website was designed and developed as a complete digital ecosystem uniting podcast, academy, mentorship, community, and summit in one platform. With a strong brand identity, clear structure and modern design, it now reflects Melida’s vision, builds credibility, and provides a scalable foundation for growth and impact.